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Research papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French)

In response to the far-reaching changes that have occurred in the banking industry since the early 1960s, we were led to resort to sophisticated research, constantly broadening the field of factors brought in to explain our customers' behaviour In...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Sue
June 15, 1982
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Citation

Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-evaluation-of-the-psycho-sociological-and-socio-cultural-approach-in-the-elaboration-of-the-marketing-policy-followed-by-the-credit-lyonnais-in-the-70s-french-


Research papers

External communication and internal communications

To illustrate what I mean here, let us take as an example the advertising campaign, entitled "The Bank of the Future, Your Future Bank,” conducted by Credit Lyonnais over the last six months. An advertising campaign was thus the first step, not...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Normand
June 15, 1982
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Citation

Normand, B. (1982a, June 15). External communication and internal communications. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/external-communication-and-internal-communications


Research papers
×

Citation

Kelders, F. (1982a, June 15). Summary of the closing remarks at the seminar (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summary-of-the-closing-remarks-at-the-seminar-french-


Research papers

The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s

In response to the far-reaching changes that have occurred in the banking industry since the early 1960s, we were led to resort to sophisticated research, constantly broadening the field of factors brought in to explain our customers' behaviour In...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Sue
June 15, 1982
×

Citation

Sue, B. (1982a, June 15). The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-evaluation-of-the-psycho-sociological-and-socio-cultural-approach-in-the-elaboration-of-the-marketing-policy-followed-by-the-credit-lyonnais-in-the-70s


Research papers

Study of attitudes and motivation of staff, particularly those who come into direct contact with customers (French)

As in any large company, whether it be a financial institution or a firm in another sector altogether, a number of questions and therefore sometimes subjective, preconceived ideas exist regarding the efficiency of the sales network. The sales force...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Geneviève van Kesteren
June 15, 1982
×

Citation

van Kesteren, G. (1982a, June 15). Study of attitudes and motivation of staff, particularly those who come into direct contact with customers (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/study-of-attitudes-and-motivation-of-staff-particularly-those-who-come-into-direct-contact-with-customers-french-


Research papers

Banking communication (French)

The nationalization of credit, currently being carried out in France is an extreme example of this type of "disturbance". It is therefore entirely appropriate to examine the main aspects of the effect this political decision has had on banking...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Paul Danloy
June 15, 1982
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Citation

Danloy, P. (1982a, June 15). Banking communication (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/banking-communication-french-


Research papers

Life style applications to bank customers (French)

After scientific institutions, publicity media and mass products advertisers, banks are wondering now about the usefulness of life style in their everyday activities. As to Crédit Agricole, its marketing research was devoted to the development of...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Authors: Anne Pugnet, Jean-Claude Coutin
June 15, 1982
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Citation

Pugnet and Coutin (1982a, June 15). Life style applications to bank customers (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/life-style-applications-to-bank-customers-french-


Research papers
×

Citation

Kelders, F. (1982a, June 15). Summary of the closing remarks at the seminar. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summary-of-the-closing-remarks-at-the-seminar


Research papers

Marketing to women in traditionally male markets

The paper discusses the influence of more non-married women, more working women, more supermarket shopping and a generally increased need to share activities with their husbands, as reasons why women are encroaching into traditionally male markets.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Maggie Stanway
June 18, 1980
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Citation

Stanway, M. (1980a, June 18). Marketing to women in traditionally male markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-to-women-in-traditionally-male-markets